7 Notes & 7 Elements
Inspired both by the power of the number seven and the connection between scent and sound, in 1997 Ilana introduces two new fragrances – 7 Notes for Women and 7 Elements for Men.
Just like perfumery, music is based on an arrangement of notes. Both scent and sound alike have an invisible, magical power to enter us affecting our emotional state. Also an accomplished musician, Ilana scored original music to accompany the promotional campaigns for these award-winning fragrances which featured prominently both on 5th Avenue in New York and the Champs Elysee in Paris.
10% of the profit from these fragrances goes towards helping provide schools and young musicians with musical instruments supporting their quest for music, learning, and creation.
With customers easily able to discern JIVAGO fragrances being distinguished as they are by the use of such high-quality ingredients, in 1997 and 1998, distribution expands considerably both at home and abroad as demand for Ilana’s exclusive fragrances increases worldwide and they soar in popularity with launches following in Dubai, the Gulf, Switzerland, across Europe, and at other prestigious world destinations.